Laughtivism in Politics
By: Matthew Ricks
Political campaigns or movements
seem to pair really well with Laughtivism because it is fairly easy to make fun
of
certain campaigns. There are meme movements and several examples of different
uses of political laughtivism such as the “anyone but Trump” and the “White Flour!”
campaign protesting the neo-Nazi movement. Laughtivism is a described by
Natalija Janesa as being, “used as a term to describe a social action, which is
presented in a humoristic way. It is a form of activism that instead of anger
is based on fun. Laughtivism can be a very powerful strategy if used creatively
and with complete and current knowledge of the topic.” Donald Trump is probably
the easiest candidate in this year’s presidential election because he is by far
the easiest to ridicule through laughtivism. Trump’s campaign slogan is “Make
America Great Again,” yet his list of failures goes on and on, you have Trump
Airlines (failed), Trump Casino (failed), Trump Mortgage (failed), Trump
University (failed), and Trump couldn’t even drink away his numerous failures
and frauds with Trump Vodka… because it also failed! The series of laughtivist
protests against Trump appear to of at most work and at the least not harmed
because according to CNN almost 6 out of every 10 voters view Trump unfavorably
(59%). He is easy to target because people don’t like him, so they laugh him
off and campaign against him with Laughtivism and it is working because
according to Real Clear Politics Hillary Clinton is whooping Donald Trump head
to head in every poll by an average of about 9 points. Real Clear Politics also
has Bernie Sanders beating Donald Trump in the polls by approximately 15
points! Mladen and Popovic state that, “There is a reason why humor is infusing
the arsenal of the 21st-century protestor: It works. For one, humor breaks fear
and builds confidence. It also adds a necessary cool factor, which helps
movements attract new members.”
To get a
more personal perspective on the use of laughtivism I asked my good friend political
enthusiast, Sean O’Sullivan. I asked Sean what he thinks of the use of
laughtivisim and its effects on politics. Sean stated that, “It can be easy to
get caught up in a campaign like that because of the exciting nature around it.
It can be fun to mock Trump through laughtivism, but you have to be careful
that you know all of the facts about who is being targeted if you are looking
in from the outside so that you are not swayed by untruths because they are
funny.”
In
conclusion, Laughtivism can be a good tool in politics for anti-campaigns in
order to
laugh off what one feels as political non-sense and show un-approval
for political actions someone disagrees with. On the other hand it can be a way
for millennials to just sit behind the comfort of their own screens and mock
things they disagree with because it “offends them” and they need a “safe space.”
However, humor can be a great tool and is hilarious when it comes to politics.
Nothing quite beats a picture of a dog with a Trump wig speaking what Trump is
saying.
Sources:
“2016 Presidential Race” Real
Clear Politics. 14 April 2016. Web. 24 April 2016.
Aglesta, Jennifer. “National poll: Clinton, Sanders both top
Trump.” CNN. 2 March 2016. Web. 24 April 2016.
Janesa, Natalija. “Why Laugtivisim is so effective and what
role the Internet plays in it.” New Media Activism. 24 February 2016. Web. 24 April 2016.
Joksic, Mladen and Srdja Popovic. “Why Dictators Don’t Like
Jokes.” Foreign Policy. 5 April 2013. Web. 24 April 2016.
O’Sullivan, Sean. Interview by Matthew Ricks. 24 April 2016.
Phone.
